Betterware

Privacy Policy

Effective Date: September 25, 2026

Welcome to www.betterwaremex.com, the official e-commerce platform operated by ‌Betterware de México, S.A.P.I. de C.V.‌ (“we”, “us”, “our”). This Privacy Policy is designed to inform you about how we collect, use, store, disclose, and protect your personal information when you access our website, browse our curated collection of premium kitchen cloths, linens, tablecloths, place mats, and other home goods, create an account, place an order, or interact with our customer support services. We are deeply committed to safeguarding your privacy rights in full compliance with applicable Mexican data protection regulations and global industry standards, and we process your personal information only in alignment with the purposes outlined in this policy. By visiting our website, submitting your personal details, or completing a purchase on our platform, you acknowledge that you have read, understood, and agreed to the terms laid out in this Privacy Policy. If you do not consent to any part of this policy, please refrain from using our website and related services.

1. Information We Collect From You

We only collect personal information that is directly relevant to delivering a seamless, secure, and personalized shopping experience for every user of www.betterwaremex.com. The categories of information we gather include:

1.1 Information You Provide Voluntarily

This refers to all data you actively share with us when interacting with our platform:

  • ‌Account Registration Details‌: When you create a user account on our website, we collect your full name, valid email address, password, and preferred contact preferences. This information allows you to save your favorite products, track order history, manage shipping addresses, and access exclusive new arrival promotions we roll out for home cooks looking to turn their daily kitchen routines into small, lovely daily pleasures.
  • ‌Order and Transaction Information‌: When you complete a purchase of items including our washable polyester buffalo plaid tablecloths, waterproof PVC table protectors, heat-resistant silicone oven mitts, eco-friendly woven water hyacinth place mats, or other products from our shop, we collect your full billing and shipping address, phone number, selected payment method details, and order specifications. We never store full credit card or payment card details on our own servers — all payment processing is handled through certified, PCI DSS-compliant third-party payment processors to guarantee the security of your financial data.
  • ‌Customer Support Communications‌: When you reach out to our helpline at +52 81 8320 2020, send us an email at [email protected], or submit an inquiry through our website’s contact form, we collect your name, contact information, and the full content of your message, including any details related to product questions, order issues, refund requests, or feedback about our collections of kitchen linens and cleaning cloths.
  • ‌Voluntary Survey and Preference Data‌: On occasion, we may invite you to participate in optional user surveys about your experience with our products, your home cooking and cleaning habits, or feedback on our website functionality. Any responses you choose to provide for these surveys are stored alongside your user profile to help us refine our product selection and service offerings to better match the needs of our community of home chefs.

1.2 Information We Collect Automatically

When you browse www.betterwaremex.com, certain non-identifiable and technical information is collected automatically through cookies, web beacons, and similar tracking technologies:

  • ‌Device and Connection Data‌: We log details about the device you use to access our website, including your operating system, browser type and version, unique device identifiers, IP address, and internet service provider information. This data helps us diagnose server issues, optimize our website performance across different devices, and prevent unauthorized access to our e-commerce platform.
  • ‌Usage Behavior Data‌: We collect anonymized data about your browsing activity on our site, such as the product pages you view, the items you add to your shopping cart or save to wishlists, the links you click, the time you spend on each page, and your navigation paths between sections of our shop (including our Place Mats, Tablecloths, Home Cleaning Cloths, and New Arrivals galleries). This information allows us to understand which of our curated premium kitchen linens are most popular with our users, and adjust our site layout to make it easier for you to find the perfect pieces for your home cooking space.
  • ‌Location Data‌: With your explicit consent, we may collect general geolocation data derived from your IP address to display shipping estimates that are tailored to your region in Mexico, show localized product availability, and notify you of any local pop-up events or special promotions running near your location. You can disable location data sharing at any time through your device or browser settings.

2. How We Use Your Collected Information

Every piece of personal information we collect is used for clear, legitimate purposes that directly relate to improving your shopping experience and operating our e-commerce services effectively:

  • ‌Order Fulfillment and Transaction Management‌: We use your contact, shipping, and billing information to process your payment, verify the legitimacy of your order, arrange for timely delivery of your purchased tablecloths, place mats, cleaning cloths, oven mitts and other products, send you order confirmation and shipping tracking updates, and resolve any delivery-related issues that may arise during the process.
  • ‌Personalization of Your Shopping Experience‌: We analyze your browsing history, past purchase records, and stated product preferences to recommend relevant items from our collections that you may be interested in, such as suggesting matching reversible cotton linen place mats to pair with a boho mandala round tablecloth you have viewed, or alerting you when your favorite high-temperature resistant aramid fiber oven mitts are restocked in our New Arrivals section. This personalization is designed to help you quickly discover high-quality kitchen products that match your home cooking and cleaning needs, and turn every kitchen chore into a cozy moment as outlined in our brand philosophy.
  • ‌Customer Support and Dispute Resolution‌: We use your provided contact information to respond to your support tickets sent to [email protected], resolve product return and refund requests per our published Refund and Returns Policy, assist you with password resets or account access issues, and address any other concerns you may raise about your interaction with Betterware de México, S.A.P.I. de C.V.
  • ‌Site Security and Fraud Prevention‌: Your device data, IP address, and account activity logs are used to detect and prevent fraudulent transactions, unauthorized account access, malware attacks, and other malicious activities that could compromise the safety of our users or the integrity of our e-commerce platform. This includes verifying account ownership before processing sensitive account changes, and flagging unusual order patterns that may indicate fraudulent purchase attempts.
  • ‌Service Improvement and Internal Analytics‌: We aggregate anonymized user behavior data to identify areas of our website that are difficult to navigate, measure the performance of our marketing campaigns, test new product line concepts for our premium kitchen linens, and make data-driven decisions to upgrade our website functionality. For example, if our analytics show that many users spend a long time browsing our silicone place mat collection, we can expand that section with more product images and detailed usage descriptions to make the selection process easier.
  • ‌Marketing Communications (With Your Explicit Consent)‌: When you opt in to receive our newsletter, we use your email address to send you updates about new product launches, limited-time holiday promotions on our buffalo plaid tablecloths and jacquard damask tablecloths, exclusive discount codes for registered users, and seasonal home care tips curated for our community of home cooks. You can unsubscribe from these marketing emails at any time by clicking the “unsubscribe” link located at the bottom of every promotional message, or by adjusting your notification preferences directly in your user account settings. We will never send you unsolicited marketing communications if you have not given us explicit permission to do so.

3. Sharing and Disclosure of Your Personal Information

We never sell, rent, or trade your personal identifiable information to third parties for their independent marketing purposes. We only share your information with carefully selected third parties when it is strictly necessary to operate our e-commerce services, and all shared data is protected by binding data protection agreements that require these partners to comply with the same strict privacy standards we follow. The limited scenarios where we may share your information include:

  • ‌Trusted Service Providers‌: We share necessary information with vetted third-party vendors who support our business operations. These include PCI-compliant payment processors that handle your transaction payments, reputable logistics and courier companies that deliver your orders to your provided shipping address, website hosting providers that keep www.betterwaremex.com online and accessible, email service platforms that distribute our order confirmations and newsletter communications, and cloud analytics tools that help us analyze anonymized site usage data. All of these partners are only permitted to access the specific personal information that is required to complete their assigned tasks for us, and they are prohibited from using your data for any other unrelated purposes.
  • ‌Legal and Regulatory Compliance‌: We may disclose your personal information if we are required to do so by valid court order, government regulatory request, or applicable local, state, or federal law. This also includes scenarios where disclosure is necessary to protect our legal rights, defend our website against potential legal claims, safeguard the safety of our staff, our users, or members of the general public, and investigate or prevent illegal activities that could harm our platform or community.
  • ‌Business Transaction Transfers‌: In the event of a future merger, acquisition, corporate restructuring, or sale of all or a portion of the assets of Betterware de México, S.A.P.I. de C.V., the personal information we hold about our users may be transferred to the new owning entity as part of the transaction. We will notify all registered users via prominent notice on our website and email communication before any such transfer of personal data takes place, to ensure your privacy rights remain protected under the updated operational structure.
  • ‌With Your Explicit Consent‌: Apart from the scenarios outlined above, we will never share your personal identifiable information with any external third party for any other purpose unless we have received your clear, written opt-in consent to do so for that specific situation.

4. Data Storage, Security, and Retention

All personal information you submit to www.betterwaremex.com is stored on secure, encrypted servers located in geographically regulated data centers that meet all Mexican national data protection requirements. We implement a comprehensive set of industry-standard security measures to protect your data from unauthorized access, alteration, disclosure, or destruction:

  • We use end-to-end 256-bit SSL (Secure Socket Layer) encryption for all data transmitted between your browser and our website, which ensures that no third party can intercept and read your personal details such as shipping address or payment information during the transaction process.
  • Our internal access to user personal data is strictly role-based: only a very limited number of authorized Betterware staff who require the data to process your orders or respond to your support inquiries are granted access to your personal information, and all access activities are logged and audited on a regular monthly basis.
  • We conduct regular vulnerability scans, penetration testing, and security system updates to defend our servers and website infrastructure against the latest malware, ransomware, and cyberattack threats.
  • All staff members of Betterware de México, S.A.P.I. de C.V. are required to complete annual data privacy and security training, and are bound by internal confidentiality agreements that prohibit them from misusing or disclosing user personal data under any circumstances.

We will not retain your personal identifiable information for any longer period than is strictly required to fulfill the purposes for which the data was originally collected. Typically, we retain your account data for as long as your user account remains active on our platform. After your account is closed voluntarily by you, or deleted by our system due to long-term inactivity, we will retain only limited anonymized transaction records to comply with Mexican tax laws, accounting regulations, and mandatory legal record-keeping requirements for a period of up to 10 years, after which these records will be securely deleted or irreversibly anonymized for internal analytics use.

5. Your Data Privacy Rights

Under applicable Mexican data protection laws, and as a valued user of www.betterwaremex.com, you hold full control over your personal information, with the following set of rights that you can exercise at any time free of charge:

  • ‌Right to Access‌: You can submit a request to us to receive a complete copy of all personal identifiable information we hold about you, including details of how and for what purposes we have processed your data in the period you have used our platform.
  • ‌Right to Rectification‌: If you find that any of your personal information stored in our systems is inaccurate, incomplete, or outdated (such as an old shipping address or misspelled name on your account profile), you can request us to correct and update that information immediately. You can also edit most of your profile details directly through the account management page on our website at any time.
  • ‌Right to Erasure‌: You have the right to request that we delete all of your personal identifiable information from our active servers and internal records, subject to the limited exceptions where we are legally required to retain certain transaction records to comply with tax, regulatory, or ongoing legal proceeding requirements.
  • ‌Right to Restriction of Processing‌: You can request us to temporarily pause the processing of your personal information in scenarios where you have challenged the accuracy of the data, you believe our processing activities are unlawful, or you no longer require our services but we need to retain your data for legal claim purposes.
  • ‌Right to Data Portability‌: You can request us to provide all the personal data you have submitted to our platform in a structured, machine-readable, commonly used format, so that you can transfer this data to a separate service provider of your choice without any barriers.
  • ‌Right to Object‌: You can object to our processing of your personal information for direct marketing purposes, or for processing activities that we justify on the basis of legitimate business interest, at any time, for free, with no need to provide a specific reason for your objection.

To exercise any of these privacy rights, you can send a formal request via email to our dedicated data protection team at [email protected], or send a written request via post to our head office at Cruce Carretera Gdl-Ameca-Huaxtla, Km 5, El Arenal, Jalisco, C.P. 45350, México. We will respond to your verified request within a maximum of 15 business days, as required by applicable law. We may only ask you to provide a small amount of verification information to confirm your identity before processing your request, to prevent unauthorized third parties from accessing or modifying your personal data.

6. Use of Cookies and Tracking Technologies

Our website www.betterwaremex.com uses cookies, small text files that are stored on your device when you visit our platform, to deliver a smoother, faster, and more personalized shopping experience. The types of cookies we use fall into these categories:

  • ‌Strictly Necessary Cookies‌: These cookies are absolutely essential for the basic functionality of our e-commerce website to work. They allow you to navigate between pages, add items to your shopping cart, proceed to checkout, and log in to your user account. You cannot disable these cookies via your browser settings without breaking the core functionality of our website.
  • ‌Performance Cookies‌: These anonymous cookies collect aggregate information about how users interact with our website, such as which product pages are the most frequently visited, and where users encounter error messages. The data collected by these cookies is entirely anonymized, and we use it to improve the overall speed and performance of our shop, so you can browse our collection of cotton dish towels, woven vinyl place mats, and other kitchen goods with minimal loading delays.
  • ‌Functional Cookies‌: These cookies remember your preferences when you visit our website, such as your selected language, your default shipping region, and the products you previously added to your cart even if you leave the site and come back later. This saves you from re-entering these details every time you return to browse our new arrivals of kitchen linens.
  • ‌Marketing Cookies‌: These cookies are used to display relevant, personalized advertisements for our Betterware products on third-party social media and other websites you visit after leaving our platform. All marketing cookies are only activated if you give us your explicit consent when you first land on our website via our cookie consent banner.

You can manage or disable non-necessary cookies at any time by accessing the cookie settings panel in your web browser, or adjusting your preferences in our website’s cookie management tool. Please note that disabling some cookies may limit certain personalized features you can access on www.betterwaremex.com.

7. Third-Party Links

On certain pages of our website, we may include hyperlinks to external third-party websites that are not operated or controlled by Betterware de México, S.A.P.I. de C.V. This may include links to our official social media pages, partner home lifestyle blogs that feature recommendations of our kitchen products, or third-party review platforms where customers share their feedback about our washable cleaning cloths and oven mitts. We do not exercise any control over the privacy policies, data collection practices, or content of these external websites, and we are not responsible for the security or privacy standards of these third-party platforms. We strongly advise you to review the full privacy policy of every external website you visit after leaving www.betterwaremex.com, before you submit any of your personal information to those sites.

8. Privacy Policy Updates

We reserve the right to revise and update the terms of this Privacy Policy periodically to reflect changes in our business operations, new product launches, updates to applicable Mexican or international data protection regulations, or improvements to our user privacy protection practices. Whenever we make any material changes to this policy, we will update the “Effective Date” line at the top of this page, and publish a prominent notification banner on the homepage of www.betterwaremex.com to alert all users about the upcoming changes at least 7 days before the revised policy goes into effect. We encourage you to revisit this Privacy Policy on a regular basis to stay informed about how we are protecting your personal information. Your continued use of our website after the effective date of the updated Privacy Policy will be considered as your acceptance of the revised terms.

9. Contact Information for Privacy Inquiries

If you have any questions, concerns, or complaints about how we process and protect your personal information, or if you wish to exercise any of your data privacy rights outlined in this policy, you can reach out to our dedicated privacy management team through the following contact channels:

  • Official Website: www.betterwaremex.com
  • Helpline: +52 81 8320 2020
  • Contact Email: [email protected]
  • Registered Head Office Address: Cruce Carretera Gdl-Ameca-Huaxtla, Km 5, El Arenal, Jalisco, C.P. 45350, México

Our team will respond to all legitimate privacy-related inquiries as quickly as possible, no later than 15 business days from the date we receive your verified request. If you are not satisfied with our response to your privacy concern, you retain the right to file a formal complaint with the relevant Mexican data protection regulatory authority at any time.